Action steps:

• Pick only products where we can be certain to do well, and be strict with our criteria for desired revenue, margins, and ROI. 90% of the success of a Private Label FBA product comes from choosing the right product.
• Choose products and niche markets that most sellers would stay away from. For us, the key is finding niches where Amazon marketers either find it too difficult to get through the required bureaucracy, products are very complicated, or there is some other high barrier to entry.
• Deepen our market and product research further to find out the best product sizes, colors, and features to generate both high sales volume and a healthy profit margin.
• Read and analyse thousands (yes, you read that right) of customer reviews, study Google, look at product-use videos on Youtube, and talk to product experts. This gives a deep understanding into the customers’ minds and how to present the products in the most attractive way possible.
• Develop new products together with the manufacturer that fit exactly what the customers are searching for. Changing just the color or size will not cut it. This takes months; at first, no manufacturer is willing to change their products for you, but friendly persistence and patience leads to breakthroughs here.
• Create enticing product pages with stunning images, persuasive copy, and smart SEO to rank high and convert well. Most sellers think they know how to create good product pages, but they don’t. You have to go deep to really connect with the customers’ desires and fears relating to the product.
  
  ‍We consistently get our products to 30-40%, sometimes even 60%+ conversion rates.
• Rank and sell hundreds of products within your first week of launch with 0 giveaways and 0 reviews.
  
  To accomplish this, we are laser-focused with our advertising (PPC) targeting. You need to be very detailed about which search terms you target and know how much you need to spend in order to achieve visibility during the Amazon honeymoon period (30 days period where Amazon gives extra boost to new products). We then monitor daily to see where to cut off bad performers and boost great ones.
• Regularly research your niche, your advertising data, and reviews to find new ideas for
  
  1. product improvements to stay ahead of competitors;
  2. new product ideas
• Systematically organise the data to create a Product Launch Funnel that at any moment contains 30 fresh new product ideas to launch next. You can then consistently launch 2-4 new products each quarter.