Action steps:

• Speak with the client and conduct research to figure out the 80/20 of the Amazon account - where we can create the biggest impact from the smallest changes.
• Redo all SEO works for the products with the most potential. This can help us rank much higher on Amazon and get in front of more customers.
• Perform research into customer reviews, Google, and talk to product experts. This gives us a deep understanding of the customers’ minds and how to present the products in the most attractive way possible.
• Using the research information, rewrite product listing copies with our native speaker copywriter. This makes them stand out to significantly boost conversion rates.
• Take brand new product photos to give them a high-end feel and emphasise the most important aspects for the customers.
• Stop unprofitable ad campaigns, then rebuild campaign structure and bidding strategy to focus on profitability first. Next, perform tests and keep advertising products where profitability could be achieved.
• Set up follow-up email campaigns to send to every Amazon customer. This creates a positive customer experience, generates positive reviews, and helps sell the products better.
• Find reviewers for multiple products that currently have none. This creates social proof and helps convince potential customers that would otherwise be skeptical to buy.
• Finally, conduct extensive market research and suggest new profitable product ideas to launch.